How to Grow a Wildly Profitable and Purpose Driven Facebook Group
When I entered the online space 4 years ago, the marketing strategy and focus was very much a numbers game. If you had a certain amount of people on your list, or in your FB group, you would reliably predict that you could convert a percentage of them.
And while that’s still true to an extent, I don’t advocate focusing on that primarily.
The online industry has massively changed since then. There is more noise as more people have entered the space and there are more people offering similar services.
Now, it’s less about the number of people in your group and more about building a genuine connection and community with your members and audience.
It’s less about communicating to your people WHY they should hire a (insert service here - health coach, business coach, life coach or designer)..
And it’s more about people figuring out WHO they want to purchase the service from.
You can make five-figures months without 5000 members #realstat.
When I had 35 people in my group I was hitting 1ok months.
Read that line again!
Now, I’m not saying that Facebook is “the thing”. Anything platform and strategy CAN work.
What makes it work is finding the platform and strategy that plays to your strengths so that you can leverage your natural strengths to blow up your business.
But if Facebook is your vibe, it can certainly work like a hot damn.
I’ve used my Facebook group to grow my business to 6 Figures in LESS than 10 months into my business (with under 300 people in the group at that time!)
So today I’m sharing with you five practices that allowed me to build a beautiful community that lights me up, enables me to make a huge impact and grows my business like wildfire!
Ready? Let’s dive in!
1. Get strategic with the content you share
My goal when creating content for my group was to create a real, genuine community. I see people creating communities based on the idea “I am the expert and you are here to learn”. And while it may be true, community to me means making people feel heard, valued and safe to give and receive. I created content that helped my community FEEL like a community which quickly built up their like, know and trust factor in me.
In this day and age technology allows us to be more connected than ever, but online we lack the actual depth that real-life connections bring. To build a connection with my audience I created conversations where they felt comfortable to share their point of view and be vulnerable. I was very transparent and open and honest with where I was at in my journey. I talked about my failures and my wins.
This helped them feel like they could trust me, they were able to get REAL results (I’ve lost count with how many people have made money from my free content) and that made it EASY for them to feel like working with me was a total no-brainer.
2. Be human
Building off of the first tip, I knew it was important to create a space where my audience felt safe and that they could be vulnerable. Think about it, as coaches we are constantly asking our clients to be vulnerable about sensitive topics. People don’t share those things unless they you create a safe space for them to do so. I was really transparent and human so people felt comfortable and were more willing to open up and participate. This is integral to the level of engagement you receive.
I shared my real self, my humanness, and was super genuine online. I think if I hadn’t done that, my audience wouldn’t have been able to show vulnerability and put their hand up and ask for support and help.
When they see you and can connect to you it creates more of a community and people are more willing to connect.
I want you to really think about showing your genuine self and being honest and vulnerable so you can build a deep connection and create engagement. I built a connection with my group, they knew what I stood for, and because of this my people converted into paying clients fast.
3. Encourage and reward engagement
Sure, we all know it’s important, and it’s not rocket science, BUT I don’t see a lot of people doing it really well. When you’re hosting live streams and free trainings, you want to be strategic and intentional with the comments you’re making and questions you’re asking to boost engagement.
My goal when I ask questions is to help my audience have a shift. I’m not just throwing it out there arbitrarily to get engagement. Whether or not they ever buy a thing from me, I want everyone to walk away from my trainings with a huge light bulb moment. So, I’m really intentional with my questions and the communication I have in live streams and content
There are two way I like to do this:
with obvious asks
In how I’m showing up.
Obvious asks are things like posting a CTA like “Hey, what’s coming up around this, what sort of questions do you have about this topic? The second part is the way you’re showing up. I’m a connector and really good at supporting people in a way that allows them to show up for themselves in a way they haven’t before. So, I leverage that. If people don’t trust you, they won’t apply what you’re teaching and it’s wasted.
Finding ways to energetically show up genuinely and showing that you care encourages connection. We build trust by being seen heard understood being vulnerable and putting ourselves out there.
I like to do this in a group by demonstrating exactly what I want my people to do.
I never ask my people to do something I’m not willing to do myself.
Often, there’s some resistance to do this, especially when we’re first trying to get to a place of filling up our practices. BUT if you want engagement in your group you have to be willing to give it. It you want people to pay attention to your comments, you have to pay attention to theirs, if you want people to be vulnerable, you have to be willing to be vulnerable too. You have to be willing to do what you’re asking, and more of what you’re asking, before you ask your audience to do the same.
Just because you’re only getting three likes doesn’t mean it’s not resonating. We have to train and encourage people to engage, and we do that by being vulnerable first, and do it consistently for a while before expecting high engagement.
The more you lean into not relying on that feedback to feel good about what your sharing, the easier you’re going to grow. It’s not comfortable, but it’s necessary do
Choose the mindset of: when I show up and give consistent worth people always want to pay me and work with me.
4. Lead with service
If you want people to show up for you, you have to show up them. If you want them to be vulnerable, we have to be willing to do that. And to do more than they are in the beginning.
Take my Facebook group for example. I am so happy for every single person in my group. Even when it was just 30 people I looked at it as “I have 30 people in my group whose lives I can change.” instead of seeing it as “only” 30 people.
I reached out personally to people and shared how happy I was to have them in the group and that I’d love to know more about them, about their business, what they were struggling with most and I’d do a live stream or free training on those topics. This turns into them booking calls and signing as clients.
No one wants to be a number. Show up for people and show them that you care.
You will always be rewarded for leading with service. Ask yourself, “how can I provide value to my people and show them that I care.”
5. Make your sales funnel make sense
I don’t “love” the word funnel, but my client pathway/sales funnel made sense. I was so clear and bang on with my messaging and I was very intentional about where I wanted my people to go.
I was honest about how good I was at coaching and that I was offering these skills at a very reasonable rate and was willing to 100% believe that my people would be crazy not to hire me as my services were going to help them change their businesses and lives.
My content spoke directly to the specific problems they were addressing and about how my services could help solve them.
Once I was signing clients, I was consistent to staying on the path. I was really consistent with my message, where I wanted people to go and I unabashedly ask for the sale.
THAT WAS SCARY - but I give past Elise credit for still doing it. I was transparent and said I’m going to support you, this is how we’re going to do it. I told people why they should hire me. I had made all the mistakes before in my old business, and I was transparent about what those were. And a lot of those were not hiring 1:1 support early enough. I still believe that to be true.
And because of that, I got clients! My clients got great results, and I was able to leverage their testimonials, and it grew from there. I was so in conviction around what I was already doing, the value I was providing, that I was like… Well duh. OF COURSE you want to work with me, you’re kind of crazy not to! And that’s why it worked.
Whew! That was a lot, but I’m SO happy that you now know EXACTLY how to leverage your Facebook group to make bank.
If you’re desire more personalised support or you want help to find out what platform and strategy is going to make the most sense for you to blow up your business this year, I’d love to chat to you to see how I can help!
My 1:1 pricing is going up soon and my last spots are selling FAST.
Book in a time to chat below find out what’s possible for you when you get the right support in your business and exactly how we can map out a strategy for you to hit your money goals this year!
Sending you love!
xx
Elise